Blog: In the Spotlight

In the Spotlight
WWE Superstars Meet Universal Monsters in Mattel Collaboration

WWE Superstars Meet Universal Monsters in Mattel Collaboration

Horror icons and WWE Superstars are set to collide in an exciting new collaboration between Mattel, WWE and Universal, bringing some of the most recognisable characters in horror history together with...
Mattel Reveal AAA Lucha Libre Worldwide Action Figures Coming Fall 2027

Mattel Reveal AAA Lucha Libre Worldwide Action Figures Coming Fall 2027

EL SEGUNDO, Calif., July 23, 2026 — Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company, and WWE, the global leader in sports entertainment, today announced a...
WWE Saturday Night’s Main Event Elite Collection Announced

WWE Saturday Night’s Main Event Elite Collection Announced

WWE and Mattel have unveiled an exciting new addition to the Elite Collection range with the introduction of the WWE Saturday Night’s Main Event line. Revealed on April 16, 2026,...
Masters of the WWE Universe Returns for 2026

Masters of the WWE Universe Returns for 2026

After a long hiatus, Masters of the WWE Universe is officially back—bringing its unique fusion of WWE Superstars and retro fantasy styling to a brand-new generation of collectors. Announced on...
From Screen to Shelf: WWE Vehicles That Became Toys

From Screen to Shelf: WWE Vehicles That Became Toys

Over the years, several memorable moments on WWE television have made the jump from the screen to toy shelves. These moments often involve vehicles used in dramatic entrances, backstage segments...
WWE Superstars – The Retro Action Figure Collector Line Explained

WWE Superstars – The Retro Action Figure Collector Line Explained

Launched in 2021, WWE Superstars by Mattel is retro-themed and features muscular sculpts, soft goods entrance gear.
AEW x Jazwares (2020–2026): The Rise and Fall – What Comes Next?

AEW x Jazwares (2020–2026): The Rise and Fall – What Comes Next?

From the 2020 launch of Unrivaled Collection to the premium Supreme line and rare chase variants, this article breaks down the full AEW x Jazwares action figure run — and...
WWE 2K: When Action Figures Entered the Game

WWE 2K: When Action Figures Entered the Game

Discover how WWE action figures from the Mattel Elite Collection became fully playable characters in the WWE 2K video games. From 2K20’s toy-styled Originals to exclusive MyFaction Persona Cards in...
WWE x Street Fighter Elite Collection Action Figure Line — Crossover

WWE x Street Fighter Elite Collection Action Figure Line — Crossover

The worlds of WWE and Street Fighter collide in one of the most creative action figure crossovers yet — the Elite Collection mash-up that reimagines iconic Superstars as legendary arcade...
Fan TakeOver WWE Ultimate Edition Figures – Complete Guide

Fan TakeOver WWE Ultimate Edition Figures – Complete Guide

The WWE Ultimate Edition Fan TakeOver line put the power directly in collectors’ hands, allowing fans to vote on which Superstar attire would be turned into a premium figure. Here’s...

Upcoming: Live Event Coverage
What’s Coming: WWE Action Figure Reveals — WrestleMania Week

What’s Coming: WWE Action Figure Reveals — WrestleMania Week

From April 16-20 2026, coverage of the latest Mattel WWE Action Figures revealed Live from Las Vegas.